CHAPEL HILL, N.C. -- The Appalachian League announced that the Johnson City Doughboys are the recipient of the 2022 Promotional Award. The Promotional Award is given to the club that demonstrated outstanding promotional work during the season.
The Doughboys led the Appalachian League in attendance this season by providing affordable family entertainment to the people of Johnson City, Tenn. The Doughboys' promotional schedule included premium giveaways and a variety of theme nights. Johnson City had official characters come out to TVA Credit Union Ballpark for Star Wars Night, Princess Night and 90's Night. The Doughboys also hosted a Little League Night with a pre-game parade around the infield, a Salute to Heroes Night, a United Way Week of Caring Kickoff Party and a Margaritaville Night with a live postgame Jimmy Buffet tribute band.
“We strive to bring fun family entertainment to Johnson City during the Doughboys games that is affordable for everyone," said Doughboys general manager Kiva Fuller. "To see young to old laughing, participating in the nightly promotions both off the field and on, having a great time is the most rewarding for me and the front office staff.”
The Doughboys held weekly theme nights like Dollar Monday, where select concessions items were $1, Taco Tuesday, where fans could buy two tacos for $5, U.S. Army Wednesdays, Thirsty Thursdays and Sound Off Saturday where fans could enjoy live music pre-game on the concourse. Fans also got to enjoy the new video board at TVA Credit Union Ballpark. The video board enhanced crowd interactions with a "Fan Cam." Johnson City also won the Promotional Award from 2017-19.
